“A brand management and private label consultancy firm with a fresh, modern perspective on the grocery industry.”
The Vantage Point Promise
Elevating your brand to new horizons. That’s what we’re all about.
A vantage point is more than just having a view or a perspective on something, its being in a specific place or position that affords you a better view. That is exactly what we’re able to offer our clients. With our background, integral understanding of buyers, store operations and politics, and the overall grocery landscape, we are uniquely positioned with our finger on the pulse of the industry.
Industry Insiders
Over 20 years of hands-on industry experience – building, nurturing, and growing some of Canada’s top private label brands – have afforded us a unique perspective you can count on.
Our Story
At Vantage Point, we understand that in a market saturated with choices, standing out is not just an option; it's imperative. Our journey started with a group of industry experts who recognized the need for a unique approach to CPG consulting, one that marries deep industry knowledge with a fresh and innovative outlook. In the world of CPGs and food brands, where innovation and strategy converge, Vantage Point emerges as the compass guiding brands toward unprecedented success. Our story begins with a vision - a vision to transform businesses by offering a strategic perspective that transcends the ordinary.
The Vantage Point Difference
Our Offering
Brand Development
Product Development
Supply Chain Optimization
QA & Compliance
Marketing & Launch Strategy
Brand Management
Go-To-Market Planning
Digital Marketing
Retailer Negotiations
Regulatory Compliance
Quality Control Processes
Vendor Selection
Cost Analysis
Logistics Planning
Market Analysis
Brand Identity
Positioning Strategy
Concept Ideation
Formulation Assistance
Packaging Design
B2B, B2C, DTC
Campaign Development
Portfolio Guidance
Pricing Strategy